Back in March 2015 I attented my first Lancôme event , which is already a few years ago. Since then I fell in love with the brand and their products and I have continued using them for a long time. For me it’s always a privilege to get invited for events like these, especially when I really feel a connection with the brand. Two weeks ago there was a new press event called Ban The Boring and since I enjoyed it so much, I decided to give you a behind the scenes sneak preview of it and the new products that they launched!
This is definitely one of the most ‘fun’ press events I have witnessed in the last 6 years of my online career! It was all about banning the boring and introducing the new collections in a fun way, that means: good drinks, sweets and of course make-up. There were bartenders who could make you the most perfect and Instagram worthy cocktail – Clover Club. There were stands where you could do your nails, your lips or try out all their products by yourself. You could take polaroid pictures at the booth or just relax and enjoy the party!
Let the party begin! #BanTheBoring
Cocktails are in the making!
Get your nails done with the new Lancôme Le Vernis and Top Coat Amour!
Lancôme L’Absolu Roses fall 2017 collection
The Lancôme L’Absolu Roses fall 2017 collection is a completly new line of lipproducts. This line has 3 different products: L’Absolu Velvet Matte, L’Absolu Gloss Cream and L’Absolu Gloss Sheer. I was so curious when I already saw the pictures of the products online and I couldn’t wait to try them out in person as well! I love how they are not only focussing on velvet mattes, creams or sheer glosses, but they are just launching it all. You never know what colors or finishes you end up liking! For example, I’m really not a Gloss kind of a gal and I definitely prefer lipstick 100%. But when I tried out 202 Nuit & Jour from the Gloss Cream range, I was sold! There is an entire article coming up about this collection, stay tuned!
You can find me where the macarons and cocktails are!
The sweets were the center of the attention! My diet didn’t last long that night!
At the lip stand the make-up artists were ready to apply one of the creations on you!
Fun fact: we could create our own ‘goodiebag’
At the event we received a make-up bag and during the night two gentleman were walking around every 30 minutes to show us the new products. Every time we could pick one of the shades that we liked to most. In this way you really get the shades that you like instead of what is giving to you in a normal goodiebag. Very unique concept that is much more personal! Unfortunately I had to leave earlier and missed some of the launches, but I did receive some other products (new stunning highliters!) that I will be happy to show you. Reviews are coming up very soon, including some special holiday looks!
I want to say thank you to the entire Lancôme team for organizing this wonderful evening and inviting me!